Welcome to the A.L.I.C.E. Website!

Home of the A.L.I.C.E. Community Enterprise Company.

Find out about the “Follow The White Rabbit” virtual tour App, “Alice Origins” App and Souvenir Town Trail Guide as well as the “Down the Rabbit Hole” Walking Theatrical Tour!

Keep unto date with all the latest Events & Activities of A.L.I.C.E. and visit us on facebook


Alice Liddell Innovative Community Enterprise Ltd


Company Ethos

To firmly establish and market the Alice in Wonderland connection in Llandudno worldwide, benefitting of the local community.
A.L.I.C.E Ltd was set up with a knowledgeable Board of 6 Directors whose expertise will contribute to the growth of the Community Interest Company.
Income will be derived from the sale of a Digital App, town trail map, Drama tour and Croquet lawn game.
Businesses are encouraged to subscribe to the App enabling the visitor to have the town’s offer in the palm of their hands. Monies derived from subscription and sponsorship will be reinvested into community projects.
Working with local business and community groups we aim to deliver a memorable customer experience to all visitors to Llandudno and Wales.

Established in January 2013
Company Registration No: 8360819



Coming soon to Venue Cymru. Get your ticket now. ... See MoreSee Less

2 days ago  ·  

A great view of Llandudno, Alice's Wonderland ! ... See MoreSee Less

7 days ago  ·  

Konbanwa! Yoko Kobori, Welsh Governments most senior official visits Alice's Wonderland Llandudno and is greeted by Llandudno's Miss Alice 2017-2018, along with a well known past Miss Alice and a crazy Mad Hatter. Yoko was really inspired by Alice Liddells Wonderland and is looking to incorporate Llandudno into the Japanese tourism market, places to visit! ... See MoreSee Less

1 week ago  ·  

Many congratulations to the new Miss Alice Llandudno. Let's not forget to say goodbye to the past Miss Alice. Credit - Pioneer North Wales Pioneer. ... See MoreSee Less

2 weeks ago  ·  

For a limited time , tickets for Wonderland the Musical are on Special Offer. Visit their website for further details. ... See MoreSee Less

2 weeks ago  ·