Welcome to the A.L.I.C.E. Website!

Home of the A.L.I.C.E. Community Enterprise Company.

Find out about the “Follow The White Rabbit” virtual tour App, “Alice Origins” App and Souvenir Town Trail Guide as well as the “Down the Rabbit Hole” Walking Theatrical Tour!

Keep unto date with all the latest Events & Activities of A.L.I.C.E. and visit us on facebook


Alice Liddell Innovative Community Enterprise Ltd


Company Ethos

To firmly establish and market the Alice in Wonderland connection in Llandudno worldwide, benefitting of the local community.
A.L.I.C.E Ltd was set up with a knowledgeable Board of 6 Directors whose expertise will contribute to the growth of the Community Interest Company.
Income will be derived from the sale of a Digital App, town trail map, Drama tour and Croquet lawn game.
Businesses are encouraged to subscribe to the App enabling the visitor to have the town’s offer in the palm of their hands. Monies derived from subscription and sponsorship will be reinvested into community projects.
Working with local business and community groups we aim to deliver a memorable customer experience to all visitors to Llandudno and Wales.

Established in January 2013
Company Registration No: 8360819



Ok! so, time is up to submit your interest in the proposed development on West Shore plot where Penmorfa, Alice's home should be ! I Wonder ........what will land there? Let's Hop, I mean hope that Anwyl will be a Liddell bit more sensitive in their approach! ... See MoreSee Less

1 week ago  ·  

Great! ... See MoreSee Less

First film of Alice in Wonderland (1903), with state-of-the-art special effects for its time...

2 weeks ago  ·  

This is your chance to make representation on the proposed development email Preapp@anwyl.co.uk - we need Penmorfa representation please in the proposed development at the very least. Once this opportunity has gone it won't come back! We need Penmorfa representation for tourism and for our town. Have your say. ... See MoreSee Less

3 weeks ago  ·  

It's all happening in Wonderland Llandudo. ... See MoreSee Less

3 weeks ago  ·